LLMgram · AI News · 2026-08-03

Meta trains GEM ads foundation model at LLM scale

Meta trains GEM ads foundation model at LLM scale

Meta says its Generative Ads Recommendation Model (GEM), used for Facebook and Instagram ads, now trains at LLM scale on several thousand latest-generation GPUs. The engineering post details how the company doubled training efficiency for that foundation model.

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Original reporting: GEM Training: How Meta Doubled the Efficiency of Its LLM-Scale Ads Foundation Model