Higgsfield raises $400M at $5.4B valuation for AI video generation
Higgsfield, an AI video startup founded by former Snap executive Alex Mashrabov, closed a $400 million fundraising round at a $5.4 billion valuation, Financial Times reporting surfaced via Techmeme. That valuation roughly quadrupled from about $1.3 billion in January, with backers including DST, Goldman Sachs, Liberty Global, and Intel. Unlike broad creative-video tools, Higgsfield targets marketing content for businesses, signaling investors are paying for vertical use cases in generative video. In the same funding window, Vals raised $40 million at a $400 million valuation for real-world AI evaluations, and Stockholm-based Lovable doubled to a $13.3 billion valuation on another $400 million round. The burst underscores stratifying AI capital toward task-specific products, though public reporting leaves revenue, customer scale, and unit economics largely undisclosed for Higgsfield.
Higgsfield raises $400M at $5.4B valuation for AI video generation
AI video generation startup Higgsfield raised $400M from DST, Goldman Sachs, Liberty Global, Intel, and others at a $5.4B valuation, up from $1.3B in January. The round was reported by the Financial Times and surfaced via Techmeme.
Key takeaway
Capital is concentrating on vertical AI video for marketing content rather than general-purpose creative generators, as Higgsfield's quad valuation jump shows.
What happened
According to Financial Times reporting surfaced by Techmeme, AI video generation startup Higgsfield raised $400 million from DST, Goldman Sachs, Liberty Global, Intel, and other investors at a $5.4 billion valuation, up from $1.3 billion in January.
The company was founded by former Snap executive Alex Mashrabov and focuses on generating marketing content for businesses rather than general-purpose creative video tools, marking one of several large AI funding rounds reported in the same period.
Evidence
Higgsfield raised $400M at a $5.4B valuation, up from $1.3B in January.
Techmeme · attributed
AI video generation startup Higgsfield raised $400M from DST, Goldman Sachs, Liberty Global, Intel, and others at a $5.4B valuation, up from $1.3B in January.
Financial Times reported the Higgsfield round via James Fontanella-Khan.
Techmeme · attributed
James Fontanella-Khan / Financial Times : AI video generation startup Higgsfield raised $400M from DST, Goldman Sachs, Liberty Global, Intel, and others at a $5.4B valuation, up from $1.3B in January
Higgsfield was founded by former Snap executive Alex Mashrabov and targets business marketing content.
Techmeme · attributed
The company, founded by former Snap executive Alex Mashrabov, focuses specifically on generating marketing content for businesses rather t
Vals raised a $40M Series A led by a16z at a $400M valuation.
Techmeme · attributed
SF-based Vals, which develops evaluations and benchmarks to test AI models on real-world tasks, raised a $40M Series A led by a16z at a $400M valuation
Lovable raised $400M at a $13.3B valuation, up from $6.6B in December 2025.
Techmeme · attributed
Stockholm-based AI coding startup Lovable raised $400M at a $13.3B valuation, up from $6.6B in December 2025, becoming one of Europe's most valuable startups
Lovable told TechCrunch it hit $500 million in annualized run rate revenue in June.
TechCrunch AI · attributed
This new funding comes after Lovable hit $500 million in annualized run rate revenue in June, the startup told TechCrunch.
Why it matters
Operators in ads and e-commerce may see lower production costs if enterprise-grade AI marketing video scales, but competitive pressure on generic video tools could intensify.
Limits and uncertainties
Public Techmeme and Financial Times excerpts do not disclose Higgsfield revenue, customer count, or unit economics.
Related coverage notes Lovable's valuation doubled quickly while unit economics remain unproven in public reporting.
Vals revenue growth is cited as eightfold since 2025 without full financial detail in the available excerpts.
Practical implications
Marketing and ad teams should benchmark vertical AI video tools like Higgsfield against existing creative production workflows.
Builders entering generative video should weigh narrow business use cases over general creative tooling given investor preference signals.
Operators deploying AI models can use evaluation vendors such as Vals to validate task-specific performance before production rollout.
Original reporting: AI video generation startup Higgsfield raised $400M from DST, Goldman Sachs, Liberty Global, Intel, and others at a $5.4B valuation, up from $1.3B in January (James Fontanella-Kha…
